FMCC Media Sales Workshop: ‘This is the age of perpetual partial attention’

The two-day FMCC Media Sales Workshop, which was held in Mumbai on June 6-7, brought together print and media sales professionals as also media honchos to discuss the intricacies of space selling, media strategies, media buying and market research. Day one saw Sunil Lulla, Group CEO, Alva Brothers Entertainment, speak on Brand Turnaround while Pravin Tripathi, Chief Executive, Hansa Consulting, focussed on research.

e4m by Robin Thomas
Published: Jun 9, 2008 8:01 AM  | 1 min read
FMCC Media Sales Workshop: ‘This is the age of perpetual partial attention’
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Published On: Jun 9, 2008 8:01 AM 
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