ABP Network enters metaverse as ABP Nadu marks 2nd anniversary
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites
ABP Network has broken new ground in the virtual world by stepping into the metaverse. With the launch of ABP Metaverse, in partnership with Delhi-based metaverse development platform Graphity, ABP Network has become the first Indian publisher to enter this space.
The move comes as ABP Nadu, the network’s Tamil Nadu news platform, celebrates its second anniversary. To mark the occasion, the ABP Nadu Metaverse will be officially introduced to users, with the goal to offer them a breakthrough immersive and interactive experience and enabling them to connect with news and events in an entirely new way.
With ABP Metaverse, ABP Network has cemented its position as a pioneer in the media industry.
Commenting on the launch, Avinash Pandey, CEO, ABP Network, said, "We are thrilled to announce the launch of ABP Nadu Metaverse. The metaverse is the future of digital media, and we are proud to be the first in the Indian news industry to explore this exciting new space. We believe that the ABP Metaverse will revolutionise the way news is consumed and experienced, and we look forward to welcoming our viewers to this exciting new world."
Shanmuga Sundaram, Editor, ABP Nadu, said, “ABP Nadu Metaverse will give an exciting new experience for Thamizhargal globally. Let’s get started with this exciting new avatar in Tamil journalism, marked by the bold storytelling of ABP Nadu. As always, the real, bold journalism of ABP Network will be the backbone of this journey and give our viewers an elevated sense of news consumption.”
Piyush Aggarwal, Co-founder, Graphity, said, “We’re thrilled to be a part of ABP Network’s breakthrough metaverse endeavour. We hope that visitors enjoy the fresh take on digital news interaction. We’re also working on a bigger, scaled-up version of the ABP Nadu Metaverse to incorporate all of ABP’s news platforms. We are sure this will redefine the way users interact with news in the near future.”
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites and mobile apps (available for free on Google Play and App Store).
