At e4m's POI Summit-TN, K Shanmugasundaram, Editor of ABP Nadu, shared how they have become the favourite news destination for Tamil people in 1000 days
Pandey, CEO, ABP Network says that the network’s focus is on establishing the brand in South India and is confident that with their plans in place, the digital platform will be among the top three
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites
The Chief Executive Officer of ABP Network spoke to exchange4media on the occasion of its Tamil digital platform - ABP Nadu - completing a year
According to Pandey, CEO of ABP Network, with the rise of the local economy, regional news has grown exponentially over the years and it is the best time to venture into the space
The network had forayed into the Tamil market last quarter with ABP Nadu
The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day
Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market
The campaign by 82.5 Communications will have a digital launch to fit the fast-paced consumption habits of the Tamil-speaking, millennial audience
The platform will present authentic and compelling stories that appeal to Tamil audiences