Ad Age inks deal with Times Internet to launch Ad Age India

Times Internet (TIL) has inked a partnership with Advertising Age to launch Advertising Age (Ad Age) India. In addition to a comprehensive coverage of the strategic topics, insights, news, trends and ideas across the region, Ad Age India will work with thought leaders across the industry to deliver value to its readers.

The alliance is a part of Times Local Partners (TLP), a business unit of TIL that partners with global digital companies across publishing, product and platform to help them launch/ grow in India, APAC and ME. Ad Age joins the TLP portfolio, which has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider and IGN.

Talking about the partnership, Puneet Singhvi, Business Head, Times Local Partners said, “We are very excited about bringing Ad Age to India. Ad Age has achieved an iconic status amongst the media and marketing community globally and we look forward creating a strong platform for the fraternity through Ad Age India. We are confident that Ad Age India will soon become a marketing communication brand to trust and the one that the industry follows. We also plan to roll out the regional versions of the highly revered Ad Age Lists soon. ”

“India has emerged as one of the world’s fastest-growing ad markets with a vibrant and innovative community of advertising, media, and marketing leaders,” observed Allison Arden, Vice President and Publisher of Ad Age. “Ad Age is thrilled to join with Times Internet in bringing our distinctive global news, intelligence, and insight to Indian readers.”

TLP will be putting together an editorial and insights team to publish local industry news, trends and analysis alongside the global coverage of strategic topics for marketers and media. TLP will also leverage the media reach that the Times Group has across platforms to grow Ad Age India strongly.