Advertising trend in Business magazines during Jan-Oct 2006: AdEx study
There was a 19 percent rise in ad volumes in Business magazines in Jan-Oct ’06 over Jan-Oct ’05. Nearly 70 percent share of advertising went to fortnightly business magazines, with Banking, Finance & Investment sectors contributing the highest share. HP, Ramdeo Media and Microsoft topped list of advertisers in Business magazines.
There was a 19 percent rise in ad volumes in Business magazines in Jan-Oct ’06 over Jan-Oct ’05. Nearly 70 percent share of advertising went to fortnightly business magazines, with Banking, Finance & Investment sectors contributing the highest share. HP, Ramdeo Media and Microsoft topped list of advertisers in Business magazines.
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