Advertising trend in Print media in 1st Quarter of 2006
While Print advertising constituted 36% of total advertising in Q1 2006, Print ad space itself grew by 24% over Q1 2005. Southern publications cornered a whopping 38% of print advertising in this period. Overall, Newspapers cornered 96% ad space in Q1 2006, while Hewlett Packard was the highest spending advertiser with 2% share.
While Print advertising constituted 36% of total advertising in Q1 2006, Print ad space itself grew by 24% over Q1 2005. Southern publications cornered a whopping 38% of print advertising in this period. Overall, Newspapers cornered 96% ad space in Q1 2006, while Hewlett Packard was the highest spending advertiser with 2% share.
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