Advertising trend in Print medium in H1 2006 – Part 1: AdEx study

Print contributed 35% to overall advertising volume in the first half of 2006. Print ad volume grew by 18% in Jan-Jun 2006 over Jan-Jun 2005. South Zone publications had the highest (39%) share of ad space in Print while ‘Education’ was the Top super category.

e4m by exchange4media Staff
Published: Aug 14, 2006 8:26 AM  | 1 min read
Advertising trend in Print medium in H1 2006 – Part 1: AdEx study
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Print contributed 35% to overall advertising volume in the first half of 2006. Print ad volume grew by 18% in Jan-Jun 2006 over Jan-Jun 2005. South Zone publications had the highest (39%) share of ad space in Print while ‘Education’ was the Top super category.

Published On: Aug 14, 2006 8:26 AM 
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