Advertising trend in Print medium in H1 2006 – Part 1: AdEx study
Print contributed 35% to overall advertising volume in the first half of 2006. Print ad volume grew by 18% in Jan-Jun 2006 over Jan-Jun 2005. South Zone publications had the highest (39%) share of ad space in Print while ‘Education’ was the Top super category.
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Published: Aug 14, 2006 8:26 AM | 1 min read
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Print contributed 35% to overall advertising volume in the first half of 2006. Print ad volume grew by 18% in Jan-Jun 2006 over Jan-Jun 2005. South Zone publications had the highest (39%) share of ad space in Print while ‘Education’ was the Top super category.
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