Analysis of Automobile advertising in Print during Jan-Sept 2006: AdEx study
24% growth in Automobile Print advertising saw a 24 per cent jump in Jan–Sept 2006, with a nearly equal share of advertising by Two-wheelers and Cars/Jeeps. The advertising was skewed towards General Interest newspapers. Bajaj Auto topped Automobile advertising in Newspapers while in Magazines ‘Maruti Udyog’ had the highest share.
24% growth in Automobile Print advertising saw a 24 per cent jump in Jan–Sept 2006, with a nearly equal share of advertising by Two-wheelers and Cars/Jeeps. The advertising was skewed towards General Interest newspapers. Bajaj Auto topped Automobile advertising in Newspapers while in Magazines ‘Maruti Udyog’ had the highest share.
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