Analysis of Print Advertising in the IT Sector during Jan-Oct 2006
There was a dip of 8% in IT sector ad volumes during Jan-Oct ’06, with Desktops and Laptops/Notebooks contributing a big share of the advertising. South zone publications had the highest share of IT advertising. Among Newspapers, the advertising was skewed towards ‘General Interest’ dailies. HP was the top IT sector advertiser.
There was a dip of 8% in IT sector ad volumes during Jan-Oct ’06, with Desktops and Laptops/Notebooks contributing a big share of the advertising. South zone publications had the highest share of IT advertising. Among Newspapers, the advertising was skewed towards ‘General Interest’ dailies. HP was the top IT sector advertiser.
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