City Plus expands presence in Pune

City Plus, the community-commodity-lifestyle based compact weekly from Dainik Jagran, is all set to launch two more editions in Pune in Hadapsar and Pimpri-Chinchwad areas. The paper already has seven editions in Pune.

The new editions will carry local news and have specific sections and columns for community news, events and happenings, fashion, food, and lifestyle, among others. The editions will have 12 pages and will be distributed free of cost. There are more than 450 societies in the Hadapsar and Pimpri-Chinchwad areas and till now 60 societies have granted permission to distribute the paper in the societies.

Speaking to exchange4media, Salil Tandon, National Head, City Plus, said, “We are going to launch our two new editions in the last week of February or first week of March. Since it is a community paper, we are connecting with our readers by sponsoring society events.”

Calling City Plus “world’s largest community newspaper”, Tandon said that they would embark on a soft launch for the new editions. The paper would have an initial print run of 20,000 copies. Once it gains momentum, the number would be increased to 30,000-35,000. Meanwhile, hiring is on for the new editions.

With its seven existing editions, City Plus covers almost all areas of Pune, which include areas like Camp, Kothrud, Deccan, Aundh, Koregaon Park and Wakad. The paper is delivered separately by a dedicated distribution chain. The placement of City Plus is done across all upper-middle and premium residential localities in each market it is launched in. It is also available in all malls, multiplexes, cafes, institutes, clubs, hospitals, gyms and other local gathering joints.