Consumer durables advertising in print drops 21 pc in 2008: AdEx Analysis

Consumer durables advertising in print witnessed a 21 per cent decline during 2008 as compared to 2007. Television sets accounted for one-fourth share of consumer durables advertising in print during 2008. LG Electronics India Ltd was the top advertiser among consumer durable brands in print during the year.

e4m by exchange4media Staff
Published: Feb 9, 2009 6:55 AM  | 1 min read
Consumer durables advertising in print drops 21 pc in 2008: AdEx Analysis
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Consumer durables advertising in print witnessed a 21 per cent decline during 2008 as compared to 2007. Television sets accounted for one-fourth share of consumer durables advertising in print during 2008. LG Electronics India Ltd was the top advertiser among consumer durable brands in print during the year.

Published On: Feb 9, 2009 6:55 AM 
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