Consumer Durables advertising in Print in 2006:x study

There was no significant change in print ad volumes of Consumer Durables in 2006. South zone publications garnered the highest 34 per cent share of ad volumes of Consumer Durables last year. October saw a huge spike in the number of ads. While LG Electronics topped advertising in Consumer Durables in Print in 2006, Samsung AirConditioners had the maximum share of innovative ad layouts.

e4m by exchange4media Staff
Published: Jan 22, 2007 7:20 AM  | 1 min read
Consumer Durables advertising in Print in 2006:x study
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There was no significant change in print ad volumes of Consumer Durables in 2006. South zone publications garnered the highest 34 per cent share of ad volumes of Consumer Durables last year. October saw a huge spike in the number of ads. While LG Electronics topped advertising in Consumer Durables in Print in 2006, Samsung AirConditioners had the maximum share of innovative ad layouts.

Published On: Jan 22, 2007 7:20 AM 
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