Corrigendum—Business India leads pack in DMS 4
Our report published on May 28, 2004 contained an incorrect information stating that Businessworld topped DMS 4. It is actually Business India with 47 per cent AIR that headed the list of business magazines. Businessworld followed it with 42 per cent.
Our report entitled ‘Businessworld powers ahead with high circulation, relevant content’, published on May 28, 2004, contained an incorrect information stating that Businessworld had topped the Decision Makers Survey 4 conducted by AC Nielsen ORG-MARG. The error was brought to our attention by Business India. The correction is as follows:
As per DMS Survey 4, the average issue readership of business magazines are:
i) Business India—47 per cent.
ii) Businessworld—42 per cent.
iii) Business Today—37 per cent.
The error is regretted.
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