Dainik Bhaskar Group's retail market advertising revenue back to 90%
Retail market advertising contributes 70% of its advertising revenue
Dainik Bhaskar achieved 90% of the advertising base of the retail market in August. This contributes 70% of its advertising revenue, the publication said. This clearly indicates that the non-metro markets consumption is back to almost normal. A recent report of E&Y too reiterates the finding that the non-metro markets will propel India's recovery.
For Dainik Bhaskar, advertising categories like real estate, jewellery, automobile, healthcare, FMCG and government have bounced back very strongly.
In the automobile category, in the month of August, Dainik Bhaskar saw 9% volume growth, the publication said.
Harrish Bhatia, President Sales and Marketing, said, "The markets of Rajasthan, Madhya Pradesh, Bihar and Gujarat have recovered much faster than expected, and in certain categories like real estate and jewellery we have seen growth in Madhya Pradesh and Rajasthan. The stronghold of Dainik Bhaskar in these markets is helping us to gain larger market shares."
Following this development Satyajit Sengupta – Chief Corporate Sales & Marketing Officer, commented, "With the festival season round the corner and the Central government announcing unlock 4.0, we are very confident that companies will go all out to get the sales which they lost in April, May & June and hence advertising budgets shall be increased.
Further, it is encouraging to note that as per various market sources, Indian language print circulation has reached to 85% of the pre-COVID level and Dainik Bhaskar is leading the way.
