Ice Cream category drops by 37 pc in Print during Jan-May 2009: AdEx Analysis
Ice Cream category has seen de-growth of 37 per cent in its print ad volumes during Jan-May ’09 compared to same period in 2008. GCMMF and Vadilal Enterprises Ltd are the top two advertisers who together accounted for 61 per cent share for Ice Cream category’s Print ad pie during Jan-May 2009. A high share of Ice Creams advertising was seen in non metro newspapers during Jan-May’09. Also, 34 per cent of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09.
Ice Cream category has seen de-growth of 37 per cent in its print ad volumes during Jan-May ’09 compared to same period in 2008. GCMMF and Vadilal Enterprises Ltd are the top two advertisers who together accounted for 61 per cent share for Ice Cream category’s Print ad pie during Jan-May 2009. A high share of Ice Creams advertising was seen in non metro newspapers during Jan-May’09. Also, 34 per cent of Ice Creams ads in Print were for Sale Promotion during Jan-May ’09.
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