Ice cream advertising in print jumped by 58 per cent during January-April 2008, as compared to the corresponding period in 2005. Vadilal Enterprise led with 52 per cent share of overall ice cream advertising in print during Jan-Apr '08. Non-metro newspapers witnessed a high share of ice cream advertising during this period.
Ice cream advertising in print jumped by 58 per cent during January-April 2008, as compared to the corresponding period in 2005. Vadilal Enterprise led with 52 per cent share of overall ice cream advertising in print during Jan-Apr '08. Non-metro newspapers witnessed a high share of ice cream advertising during this period.