Print ad volumes of soaps jump 108 pc during 2009: AdEx Analysis
Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print.
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Published: Apr 19, 2010 8:53 AM | 1 min read
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Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print. More
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