Print ad volumes of soaps jump 108 pc during 2009: AdEx Analysis
Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print.
Print ad volumes of soaps category increased by 108 per cent during 2009, as compared to same period in 2008. High advertising share of ‘Freshness-Fragrance’ variants of soaps was seen during this period. HUL was the top advertiser of soap brands advertised in print during 2009, while Venus Wino was the No. 1 new soap brand advertised in print. More
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