Print advertising up 21 per cent in 2008 – AdEx Analysis
Print advertising saw a rise of 21 per cent during 2008 as compared to 2005. Non-metro newspapers had a high share of advertising during the year. Education sector led in print advertising, with educational institutions being the top category in print during 2008. Tata Motors was the number one advertiser in print last year.
Print advertising saw a rise of 21 per cent during 2008 as compared to 2005. Non-metro newspapers had a high share of advertising during the year. Education sector led in print advertising, with educational institutions being the top category in print during 2008. Tata Motors was the number one advertiser in print last year.
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