The year of partnerships: 2024’s top 12 brand collaborations that no one expected
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but al
2024 has been a year of bold, surprising partnerships, where brands have pushed boundaries and redefined what it means to collaborate. From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations. Brands are increasingly stepping out of their comfort zones, embracing the power of creativity, humour, and innovation to engage with diverse audiences in ways no one could have predicted.
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