Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but al
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
EY Future Consumer Index also revealed that 78% of consumers prefer to shop on online platforms that provide human customer service support
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
Wavemaker is the incumbent agency
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
Ritu Mittal has been associated with Bayer Consumer Health for 4 years now
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Vikram Sharma has been with Warner Bros. Discovery for five years
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
Revenue from operations increased to Rs 5,014 crore in FY’ 22 as compared to Rs 2280 crore in FY’ 21
UDropMore is founded on the principles of customer-centricity, the company said
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event on Thursday
Mili Kapoor was earlier the Marketing Head, Nestle Professional
Most creative spots we saw between December 1 and 15
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products
CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'? Brands and experts discuss
Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases
The company’s revenue for 6 months stands at Rs 7,475 crore, up 12%
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
The aim of the marketing move was to convey that quality and luxury can be made affordable
Vishal Gupta and Prashant Sinha's new venture uses market-tested best practices and playbooks, empowering brands through content, community, and commerce
Industry leaders discussed various ways in which brands need to pay attention to and connect with their consumers in order to get better ROI
In his last role, Nishchay Bahl was the Chief Business Officer (Offline) for Good Glam group
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
This is one of the key insights from the latest study on Brand Purpose in Asia, which was carried out under the agency’s BBDO Voices insights program by BBDO Asia
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
These guidelines are an extension to the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements
At the e4m Health & Wellness Marketing Awards 2023, the company won 5 gold, 3 silver and 7 bronze metals across categories
At e4m Health & Wellness Marketing Awards, BrandCare Health adjudged ‘Agency of the Year’
The total revenue in the first quarter stood at Rs 3,448.91 crore, up 10.36%
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
ASCI can onboard a legal expert but they cannot be given enforcement powers, Rohit Kumar Singh, Secretary, Dept of Consumer Affairs told e4m