consumer
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
e4m Staff Jul 15, 2026 4:39 PM
Q-comm players pulled back their core marketing plank of 10-minute delivery, will this lead to a massive overhaul of their advertising?
e4m Staff Jul 14, 2026 10:48 AM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
e4m Staff Jun 18, 2026 11:12 AM
Puri is currently the Managing Director and Chief Executive Officer of Cipla Health
e4m Staff Jun 18, 2026 11:07 AM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?
e4m Staff Jun 18, 2026 9:13 AM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
e4m Staff Jun 17, 2026 2:47 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
e4m Staff Jun 17, 2026 2:43 PM
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
e4m Staff Jun 17, 2026 2:30 PM
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
e4m Staff Jun 17, 2026 12:44 PM
Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India
e4m Staff Jun 17, 2026 12:39 PM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 17, 2026 10:02 AM
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Sunidhi Vijay Jun 15, 2026 5:44 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Apr 1, 2026 10:14 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but al
e4m Staff Nov 12, 2024 10:11 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
NATIVE CONTENT Sep 5, 2024 2:37 PM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
According to a Kantar research report, 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%
e4m Staff Aug 14, 2024 2:03 PM
EY Future Consumer Index also revealed that 78% of consumers prefer to shop on online platforms that provide human customer service support
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
Vishal Chadha has more than 28 years of experience across organisations such as Britannia, Nokia, Snapdeal and Kohler
Nilesh Kotalwar earlier served as AVP - Business Transformation at Godrej Consumer Product Limited
e4m Staff Jul 30, 2024 5:25 PM
Ashwin Moorthy, CMO of GCPL, shared that ad spends constitutes 10-12% of their total expenditure
e4m Staff Jul 12, 2024 6:47 PM
The applicant must have special knowledge of, and professional experience in telecommunication, industry, finance, accountancy, management or consumer affairs
e4m Staff Jul 12, 2024 4:55 PM
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Kanchan Srivastava Jul 12, 2024 4:13 PM
Ritesh Sud earlier held the position of VP - Marketing in Ready-To-Drink Beverages division
e4m Desk Jun 18, 2024 12:04 PM
Prior to this, Sanath R Pulikkal was with Dabur India as General Manager of Marketing - Home Care
e4m Desk Jun 18, 2024 11:43 AM
Ritu Mittal has been associated with Bayer Consumer Health for 4 years now
e4m Desk May 23, 2024 12:13 PM
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
e4m Staff Apr 11, 2024 8:50 AM
At the Pitch CMO Summit 2024, marketing leaders discussed the nitty-gritty of Consumer Loyalty 2.0
e4m Staff Mar 21, 2024 5:55 PM
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
e4m Staff Mar 18, 2024 2:26 PM
Manufacturers, advertisers, publishers, intermediaries, social media platforms, endorsers and other stakeholers will be held responsible for violation of guidelines
The brand won 1 gold, 1 silver and 3 bronze metals across categories for their impressive and impactful campaigns
e4m Staff Feb 28, 2024 12:57 PM