Travel & Tourism decreases by 38 pc in Jan-May 2009: AdEx Analysis
The Print advertising of Travel & Tourism sector has decreased by 38 per cent during Jan-May ’09 compared to same period in 2008. It was also seen that there was a high share of advertising by the ‘Private/International’ advertisers of Travel & Tourism sector in Print during Jan-May '09. ‘Cox & Kings India Ltd’ was the top advertiser of Travel & Tourism sector in Print during Jan-May ’09. ‘International Yoga Festival 09’, the brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09. Also, metro newspapers contributed for 54 per cent share of overall Travel & Tourism sector advertising in Newspapers.
The Print advertising of Travel & Tourism sector has decreased by 38 per cent during Jan-May ’09 compared to same period in 2008. It was also seen that there was a high share of advertising by the ‘Private/International’ advertisers of Travel & Tourism sector in Print during Jan-May '09. ‘Cox & Kings India Ltd’ was the top advertiser of Travel & Tourism sector in Print during Jan-May ’09. ‘International Yoga Festival 09’, the brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09. Also, metro newspapers contributed for 54 per cent share of overall Travel & Tourism sector advertising in Newspapers.
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