Trends in Banking sector advertising in Print in 2006: AdEx study
There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.
There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.
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