Trends in IT Sector advertising in Print in 2006: AdEx study
There was an 8 per cent drop in print ad volumes of IT sector in 2006. Desktops and Laptops/Notebooks garnered the maximum 42 per cent share of the sector’s print ad volumes last year. South zone publications garnered maximum ad volumes and the advertising was skewed towards English language publications. HP India led IT sector advertising during the year.
There was an 8 per cent drop in print ad volumes of IT sector in 2006. Desktops and Laptops/Notebooks garnered the maximum 42 per cent share of the sector’s print ad volumes last year. South zone publications garnered maximum ad volumes and the advertising was skewed towards English language publications. HP India led IT sector advertising during the year.
Tags
print
