Trends in Telecom sector advertising in Print in 2006:AdEx study
There was a 30 per cent rise in Telecom sector print ad volumes in 2006 over the previous year. Telecommunication Services took the highest 75 per cent share of Print ad volumes. While Q1 saw maximum advertising by Telecom sector in 2006, the maximum share of ad volumes was garnered by publications from South zone. Reliance Communications was the top telecom advertiser in Print in 2006.
There was a 30 per cent rise in Telecom sector print ad volumes in 2006 over the previous year. Telecommunication Services took the highest 75 per cent share of Print ad volumes. While Q1 saw maximum advertising by Telecom sector in 2006, the maximum share of ad volumes was garnered by publications from South zone. Reliance Communications was the top telecom advertiser in Print in 2006.
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