Two-wheeler advertising in print drops 30 pc in H1 2008 – AdEx Analysis
Two-wheeler advertising in print decreased by 30 per cernt during the first half of 2008 as compared to the corresponding period of 2007. Motorcycles garnered a high share of 71 per cent of two-wheeler advertising in print, with TVS Motor Company the No. 1 advertiser in the category. Yamaha Gladiator SS/RS topped the chart of new two-wheeler brands advertised in print during H1 2008.
Two-wheeler advertising in print decreased by 30 per cernt during the first half of 2008 as compared to the corresponding period of 2007. Motorcycles garnered a high share of 71 per cent of two-wheeler advertising in print, with TVS Motor Company the No. 1 advertiser in the category. Yamaha Gladiator SS/RS topped the chart of new two-wheeler brands advertised in print during H1 2008.
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