Vijay Karnataka launches Kannada financial newsweekly – VK Money

Vijay Karnataka, a part of the Times of India group, has launched the first financial Kannada newsweekly paper – VK Money. The first issue was released on 28^th April 2024 to reach out to the affluent Kannada-speaking audience.

VK's Editor Sudarshan Channagihalli said, "As a leader in both the newspaper industry and innovation, VK understands the pulse of its readership. The growing interest in business topics among our audience has driven the concept to create VK Money, a paper that promises comprehensive coverage and top-notch business journalism. Saying goodbye to skimming through English papers for Kannada readers hungry for detailed, relevant business news. VK Money is here to cater to their needs and deliver the best in financial reporting. In fact, VK Money is not just a newspaper; it's a game-changer in the business journalism landscape."

Deepak Saluja, the CEO of Vijay Karnataka and Bangalore Mirror newspapers, emphasized, "VK operates across 23 offices and 37 hyper locations, reaching every hobli level to cover news comprehensively. VK stands as a robust media house. Recognizing a market demand for business-oriented publications, we engaged with readers and industry leaders. What became evident is the significant wealth generation in Karnataka, with its GDP rising to fifth position from ninth. The state boasts highly employable talent across its numerous colleges and universities, leading to minimal unemployment rates. Amidst the digital surge, there's a saturation of information, often lacking credibility. VK aims to bring clarity by providing trustworthy news, insightful analytics, and perspectives through VK Money. The name 'Money' resonates universally, reflecting our commitment to delivering impactful financial journalism."

T V Mohandas Pai, Padma Shri Awardee and Chairman of Aarin Capital, shared his excitement about the launch of VK Money, a dedicated business newspaper by Vijay Karnataka. He emphasized the need for informed decision-making as Karnataka aims to become a 1 trillion-dollar economy within the larger goal of India's 5 trillion-dollar economy. He highlighted the crucial role of education in preparing students for diverse job opportunities and praised VK Money for its potential to provide valuable insights and empower readers with essential knowledge. Pai stressed that access to reliable data is key to making informed decisions and expressed confidence that VK Money will play a significant role in educating and empowering individuals across the state.

Prashanth Prakash, Chair of the Vision Group on Start-Ups for the Government of Karnataka, highlighted, "Start-ups are not limited to Bengaluru alone. Clusters across the state have seen the emergence of 500 to 1,000 start-ups. Unfortunately, many of these local start-ups do not receive coverage in English newspapers. VK Money's presence is crucial in this context. It is not just about Bengaluru; it's about propelling the next level of start-up creation across Karnataka. Our state is a leader in the start-up ecosystem, and this leadership should extend beyond Bengaluru. We aspire to become the start-up capital of Asia, and VK Money will play a vital role in realizing this vision. The launch of VK Money marks a significant initiative and a milestone day for Karnataka."

Entrepreneur Anil Shetty expressed optimism about the success of VK Money, anticipating its popularity not only in Bengaluru but also across other regions of the state. He emphasized the need for quality business content in Kannada, expressing confidence that VK would deliver comprehensive and insightful articles.