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With cover prices of newspapers & subscription as well as ad rates of TV channels expected to go up sharply, radio can come in handy in optimising the business potential of clients, says B Surendar, COO, Red FM/ Suryan FM More
"Marketers need to invest higher percentage of media spends in radio"
With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM
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