OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist
Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns
exchange4media is gearing up for the 6th edition of the Golden Mikes Awards. As always, the awards will celebrate the very best of radio advertising and acknowledge the contribution of the whole radio ecosystem, including advertising agencies, media agencies, clients, radio stations and production houses.
In all, the jury had to go through 270 entries, which were whittled down during the pre-screening from a total of 641 entries. All shortlisted entries were grouped under 4 categories ---- Effectiveness, Promotion, Creativity and Innovation and the Excellence awards.
Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns.
This year, the grand jury for the Awards was held on April 15, 2016 in Mumbai, post the pre-screening. The jury was chaired by Ashish Bhasin, Chairman & CEO (South Asia) at Dentsu Aegis Network, Chairman Posterscope and psLive - Asia Pacific.
The jury members were Harjeet S Chhabra, CMO, Adlabs Entertainment Limited; Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank; Neeraj Vyas, Senior Executive Vice President and Business Head, Sony MAX, Sony MAX2, Sony MAX HD and Sony MIX; Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia; Pranab Punj, Vice President Global Marketing, Vserv; Shamik Banerjee, Chief Marketing Officer, Aegon Life Insurance Company Limited.; Sunita Bangard, President Marketing – Brand, Idea Cellular Ltd, Suresh Balakrishna, CEO South Asia and Middle East, Kinetic Worldwide; Veetika Deoras, COO - Digital Vertical, Vice President - Brand Marketing and Corporate Communication, Tata Capital;Vijay Jain, Founder Director & CEO, ORRA; Yatnesh Pandey, DGM Marketing, (Decorative) - Kansai Nerolac Paints Ltd.
The grand award ceremony is scheduled to be held on April 28, 2016 in Mumbai.
The complete shortlist can be viewed below:
| Category | EFFECTIVENESS | |||
| 1.1 | Best Use of Radio | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 644 | Feeding a Million Dreams | Radio Mirchi | Kelloggs |
| 2 | 410 | India Share Karega, India Care Karega | Mindshare | Idea Cellular Ltd. |
| 3 | 740 | Tata Salt - Desh Ka Salaam | Madison Media | Tata Chemicals |
| 4 | 437 | Dil Deke Dekho | Radio City 91.1 | Mohan Foundation for Organ Donation |
| 5 | 346 | Mother Dairy "Seeing is Believing" | Carat Media | Mother Dairy |
| Category | EFFECTIVENESS | |||
| 1.2 | Best Use of Radio for a Launch | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 169 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| 2 | 582 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 3 | 733 | Radio jocks say GoodKnight in morning time | Madison Media | GoodKnight |
| 4 | 355 | Siya Ke Ram Launch | Star India Pvt Ltd | Star India |
| Category | EFFECTIVENESS | |||
| 1.3 | Best Use of Radio for Long term Effectiveness | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 381 | OLX"Sunday is Bech de" | Zenithoptimedia India | OLX |
| 2 | 746 | CEAT Drive Safe Dad | Madison Media | CEAT Tyres |
| 3 | 417 | MARUTI SUZUKI JUG JUG JIYO | Radio Mirchi | Maruti Suzuki |
| 4 | 170 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| 5 | 120 | Pollution free Diwali | Carat Media | Phillips India Ltd. |
| Category | EFFECTIVENESS | |||
| 1.4 | Best Use of Branded Content or Sponsorship on Radio | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 775 | Fevikwik Broken Heart | Madison Media | Pidilite Industries |
| 2 | 747 | CEAT Drive Safe Dad | Madison Media | CEAT Tyres |
| 3 | 590 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 4 | 528 | OLX - Keemat Bhi Kuch Keemti Bhi 2 | Reliance Broadcast Network Limited. | OLX.in |
| 5 | 678 | Idea - India Sharing Season | Reliance Broadcast Network Limited. | Idea Cellular Ltd. |
| Category | EFFECTIVENESS | |||
| 1.5 | Best First Time Effective Use of Radio | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 592 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 2 | 448 | IDBI FEDERAL CHILDSURANCE FILM FESTIVAL | Zenithoptimedia India | IDBI Federal Life insurance |
| 3 | 398 | NESTLE EVERYDAY | Zenithoptimedia India | Nestle India Limited |
| 4 | 172 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| 5 | 330 | Chaar Footiya Dost (Four legged Friend) | Radio Mantra 91.9 FM | PETA |
| Category | CREATIVITY | |||
| 2.1 | Best Campaign | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 595 | OLX - Purana Jayega toh naya aayega | Reliance Broadcast Network Limited. | OLX.in |
| 2 | 514 | MOUNTAIN DEW NAAM BANTE HAIN RISK SE | Mindshare | MOUNTAIN DEW- Pepsico |
| 3 | 536 | Not Just a Radio Station | Radio City 91.1 | Radio City 91.1 |
| 4 | 594 | OLX - keemat bhi kuch keemti bhi | Reliance Broadcast Network Limited. | OLX.in |
| 5 | 748 | CEAT Drive Safe Dad | Madison Media | CEAT Tyres |
| Category | CREATIVITY | |||
| 2.2 | Best Single Commercial-FMCG | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 584 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 2 | 76 | VOICE MAIL | Scarecrow communications | Ksheer |
| 3 | 147 | YAADGAR | Scarecrow Communications | Ksheer |
| Category | CREATIVITY | |||
| 2.3 | Best Single Commercial- Pharmaceutical, Healthcare, Cosmetics & Toiletries | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 731 | Harpic | 94.3 MYFM | Harpic |
| 2 | 716 | Central Hospital | 94.3 MYFM | Central Hospital |
| 3 | 332 | Wockhardt Father's Day | Radio City 91.1 | Wockhardt Hospitals |
| 4 | 604 | Amway - Chal Chala Chal | Reliance Broadcast Network Limited. | Amway Nutralite |
| Category | CREATIVITY | |||
| 2.4 | Best Single Commercial- Consumer Durables | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 129 | UHD Fiesta | Thought Blurb | Reliance Retail Ltd. |
| 2 | 164 | USTAAD | Scarecrow Communications | Varuna Pumps |
| 3 | 149 | ACHAAR | Scarecrow Communications | Graviti |
| 4 | 150 | POWER | Scarecrow Communications | Graviti |
| Category | CREATIVITY | |||
| 2.5 | Best Single Commercial- Insurance , Banking & Financial services | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 343 | Agar Magar Se Aage Badho | Kotak Securities | Kotak Securities |
| 2 | 138 | SERIAL | Scarecrow Communications | DBS bank |
| 3 | 59 | ACT NOW | Scarecrow communications | DBS bank |
| Category | CREATIVITY | |||
| 2.6 | Best Single Commercial- IT, Telecommunications & Digital Media | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 601 | OLX - Purana Jayega toh naya aayega | Reliance Broadcast Network Limited. | OLX.in |
| 2 | 600 | OLX - Sunday Bech Day | Reliance Broadcast Network Limited. | OLX.in |
| 3 | 598 | OLX - keemat bhi kuch keemti bhi 01 | Reliance Broadcast Network Limited. | OLX.in |
| 4 | 596 | OLX - keemat bhi kuch keemti bhi 02 | Reliance Broadcast Network Limited. | OLX.in |
| Category | CREATIVITY | |||
| 2.7 | Best Single Commercial- Media & Entertainment (TV Shows/Films) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 555 | Child Labour | Radio Mango | Radio Mango |
| 2 | 554 | Environment Day | Radio Mango | Radio Mango |
| 3 | 572 | PRO KABBADI | Radio Mirchi | Star Sports |
| 4 | 552 | Ennum Eppozhum Laleettan | Radio Mango | Radio Mango |
| Category | CREATIVITY | |||
| 2.8 | Best Single Commercial- Services | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 647 | HP Tourism - Big Carinival | Reliance Broadcast Network Limited. | HP Tourism |
| 2 | 574 | OLX MR. BECHE DE | Radio Mirchi | OLX.in |
| 3 | 185 | Malabar Food Fest | Club FM | Club FM |
| 4 | 183 | Vismaya Water Theme Park | Club FM | Vismaya Water Theme Park |
| CATEGORY | CREATIVITY | |||
| 2.9 | Best Single Commercial- Automobiles | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 727 | NIDHIKAMAL | 94.3 MYFM | Nissan |
| 2 | 726 | dhook dhook | 94.3 MYFM | Royal Enfield |
| Category | CREATIVITY | |||
| 2.10 | Best Single Commercial- Real Estate | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 155 | MOR NAACHA | Scarecrow Communications | Sheth Developers |
| 2 | 158 | TWINKLE TWINKLE | Scarecrow Communications | Sheth Developers |
| 3 | 578 | Sapno Ki Udaan | Radio City 91.1 | IDI Group |
| Category | CREATIVITY | |||
| 2.11 | Best Single Commercial- Retail & Fashion | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 725 | Nazakat | 94.3 MYFM | 94.3 MYFM |
| 2 | 130 | Washotsav | Thought Blurb | Reliance Retail Ltd. |
| 3 | 131 | UHD Fiesta | Thought Blurb | Reliance Retail Ltd. |
| Category | CREATIVITY | |||
| 2.12 | Best Single Commercial- Public Service | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 58 | AATMA SAMMAAN | Scarecrow communications | Dignity Foundation |
| 2 | 288 | Abki Baar De Do Akhbaar Promo | Radio City 91.1 | Radio City 91.1 |
| 3 | 189 | Republic Day | Club FM | Club FM |
| 4 | 193 | World Girl Child's Day | Club FM | Club FM |
| 5 | 191 | World Environment Day | Club FM | Club FM |
| Category | CREATIVITY | |||
| 2.13 | Best Single Commercial- Corporate | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 540 | Thodi City | Radio City 91.1 | Radio City 91.1 |
| 2 | 196 | Mathrubhumi Aspire | Club FM | Mathrubhumi |
| 3 | 715 | Maggi Jingle Option | 94.3 MYFM | Maggi |
| 4 | 714 | J K Tyres Jingle | 94.3 MYFM | J K Tyres |
| 5 | 197 | Mathrubhumi Classifieds Bazzar | Club FM | Mathrubhumi |
| Category | CREATIVITY | |||
| 2.14 | Best First Time Creative | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 125 | Palam Silks - Mylapore Express Radio Spot | Influx Integrated Solutions Pvt. Ltd | Sri Palam Silks |
| 2 | 348 | United Nation’s Office on Drug and Crime (UNODC) | Radio Mantra 91.9 FM | United Nation’s Office on Drug and Crime (UNODC) |
| 3 | 648 | HP Tourism - First Time | Reliance Broadcast Network Limited. | HP Tourism |
| 4 | 765 | Crompton - Double Delight Offer | Madison Media | Crompton Greaves |
| Category | PROMOTIONS | |||
| 3.1 | Best On Air Promotion for a Client (Single Station) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 749 | CEAT Drive Safe Dad | Madison Media | CEAT Tyres |
| 2 | 173 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| 3 | 119 | Pollution free Diwali | Carat Media | Philips India Ltd. |
| 4 | 353 | adidas Uprising | Carat Media | Adidas India |
| 5 | 373 | FLAT 983 | Radio Mirchi | Investor's Clinic |
| Category | PROMOTIONS | |||
| 3.2 | Best On Air Promotion for a Client (Multiple Station) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 541 | Trailer Launch - Dilwale | Radio City 91.1 | Red Chillies Entertainment |
| 2 | 267 | Music Ka Nasha | Radio Mantra 91.9 FM | UNODC (United Nation’s Office on Drugs and Crime) |
| 3 | 586 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 4 | 509 | KURKURE BUTTER MASTI | Mindshare | KURKURE-Pepsico |
| 5 | 606 | PEPSI CRASH THE RADIO | 93.5 RED FM | Pepsico |
| Category | PROMOTIONS | |||
| 3.3 | Best On Ground Promotion by a Single Station for a Client (Single Station) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 240 | Blood donor directory | Suryan FM | PSG Hospitals - Coimbatore |
| 2 | 579 | Sapno Ki Udaan | Radio City 91.1 | IDI Group |
| 3 | 275 | Dawaat E Ramzan | Reliance Broadcast Network Ltd. | Gaviscon |
| 4 | 456 | Rin Career Ready Academy | Mindshare | Rin Detergent Powder |
| 5 | 643 | ITC Sunfeast Marielight Durga Puja | 93.5 RED FM | ITC Sunfeast Marielight |
| Category | PROMOTIONS | |||
| 3.4 | Best On Ground Promotion by a Network of Radio Stations for a Client (Multiple Station) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 347 | Mother Dairy "Seeing is Believing" | Carat Media | Mother Dairy |
| 2 | 742 | Tata Salt - Desh Ka Salaam | Madison Media | Tata Chemicals |
| 3 | 386 | Spreading warmth on winter mornings!! | OMD | Racold Water Heater |
| 4 | 768 | Crompton - Double Delight Offer | Madison Media | Crompton |
| 5 | 626 | Swachh Puja Sthal | 93.5 RED FM | RSPL |
| Category | PROMOTIONS | |||
| 3.5 | Best On Air Promotion by a Single Radio Station for Self (Sponsored by a Client) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 442 | Dil Deke Dekho | Radio City 91.1 | Mohan Foundation for Organ Donation |
| 2 | 179 | Bengaluru's Most Wanted | 93.5 RED FM | 93.5 RED FM |
| 3 | 603 | MIRCHI TOP 20 | Radio Mirchi | Officer's Choice Blue Music CDs |
| 4 | 542 | Nature Hai Toh Future Hai | Radio City 91.1 | Eureka Forbes |
| Category | PROMOTION | |||
| 3.6 | Best On Air Promotion by a Network of Radio Stations for Self (Sponsored by a Client) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 268 | Music Ka Nasha | Radio Mantra 91.9 FM | United Nation’s Office on Drug and Crime (UNODC) |
| 2 | 665 | Benadryl BIG Golden Voi ce Season 2 | Reliance Broadcast Network Limited. | Johnson & Johnson |
| 3 | 545 | Radio City Concert | Radio City 91.1 | OLX.in |
| 4 | 609 | RED RAAS 6 | 93.5 RED FM | Airtel |
| Category | PROMOTIONS | |||
| 3.7 | Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 426 | Bappa ko Promise | 93.5 RED FM | KRSNAA Diagnostics Pvt Ltd |
| 2 | 424 | RED FM ban gaya hai KKR ka Control Room | 93.5 RED FM | Pincon |
| 3 | 118 | Water Bottle Challenge | 93.5 RED FM | Furniture World |
| 4 | 695 | office ke tansen | 93.5 RED FM | Maruti Suzuki |
| 5 | 597 | The Puri Traveler | 93.5 RED FM | Tata Zest |
| Category | PROMOTIONS | |||
| 3.8 | Best on Ground Promotion by a Network of Stations for self (Sponsored by a client) | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 666 | Benadryl BIG Golden Voi ce Season 2 | Reliance Broadcast Network Limited. | Johnson & Johnson |
| 2 | 544 | Radio City Super Singer 7 | Radio City 91.1 | TVS Scooty Zest 110 |
| 3 | 338 | Gandhi Marg | Radio Mantra 91.9 FM | Modern Jewellers |
| 4 | 651 | MIRCHI NEON RUN | Radio Mirchi | Radio Mirchi |
| Category | PROMOTIONS | |||
| 3.9 | Best Public Service Initiative by a Radio Station or a Network of Radio Stations | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 449 | Dil Deke Dekho | Radio City 91.1 FM | Mohan Foundation For Organ Donation |
| 2 | 452 | Salaam E Ishq | Radio City 91.1 FM | Radio City 91.1 FM |
| 3 | 325 | Chaar Footiya Dost (Four legged Friend) | Radio Mantra 91.9 FM | PETA |
| 4 | 310 | Cyber Kaand | 93.5 RED FM | 93.5 RED FM |
| 5 | 308 | Bajao For A Cause | 93.5 RED FM | 93.5 RED FM |
| Category | PROMOTIONS | |||
| 3.10 | Best First Time Promotion | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 599 | Rj Salman on Radio City 91.1 | Radiocity 91.1 FM | Salman Khan Films |
| 2 | 388 | Spreading warmth on winter mornings!! | OMD | Racold Water Heater |
| 3 | 527 | Hike Messenger | Reliance Broadcast Network Limited. | Hike Messenger |
| 4 | 610 | SOMANY NAHI PHISLENGE | 93.5 RED FM | Somany Tiles |
| 5 | 531 | IDBI Federal Childsurance Radio Fil Festival | Reliance Broadcast Network Limited. | IDBI Federal Life insurance |
| Category | INNOVATION | |||
| 4.1 | Best Radio Media Innovation | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 272 | Music Ka Nasha | Radio Mantra 91.9 FM | United Nation’s Office on Drug and Crime (UNODC) |
| 2 | 326 | Chaar Footiya Dost (Four legged Friend) | Radio Mantra 91.9 FM | PETA |
| 3 | 174 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| 4 | 285 | Ganpati Guards | Radio City 91.1 | Radio City 91.1 |
| 5 | 617 | Nissan Sunny - BIIIIG FM | Reliance Broadcast Network Limited. | Nissan Motors India Pvt Ltd |
| Category | INNOVATION | |||
| 4.2 | Best Use of Radio in Media Plan | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 382 | OLX"Sunday is Bech de" | Zenithoptimedia India | OLX |
| 2 | 735 | Radio jocks say GoodKnight in morning time | Madison Media | GoodKnight |
| 3 | 588 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 4 | 392 | OLX"Purana Jayega tabhi toh naya aayega" | Zenithoptimedia India | OLX |
| 5 | 175 | Sitaaron ki Kahaani, Radio ki Zubaani | Madison Media | Asian Paints Ltd. |
| Category | INNOVATION | |||
| 4.3 | Best Use of Multiple Radio Stations | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 383 | OLX"Sunday is Bech de" | Zenithoptimedia India | OLX |
| 2 | 589 | GOOGLY WOOGLY WOOKSH | Mindshare | Hindustan Unilever |
| 3 | 369 | Brooke Bond Taaza Paheli | Mindshare | Hindustan Unilever |
| 4 | 629 | HAVELLS | Radio Mirchi | Havells |
| 5 | 744 | Tata Salt - Desh Ka Salaam | Madison Media | Tata Chemicals |
| Category | INNOVATION | |||
| 4.4 | Best Use of Sponsorship | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 315 | Music Ka Nasha | Radio Mantra 91.9 FM | United Nation’s Office on Drug and Crime (UNODC) |
| 2 | 694 | Saridon Big Film Review | Reliance Broadcast Network Limited. | Saridon-Piramal Enterprises |
| 3 | 680 | Idea - India Sharing Season | Reliance Broadcast Network Limited. | Idea Cellular Ltd. |
| 4 | 745 | Tata Salt - Desh Ka Salaam | Madison Media | Tata Chemicals |
| 5 | 754 | Saridon Slappies | Madison Media Sigma | Piramal Enterprises |
| Category | INNOVATION | |||
| 4.5 | Most Unique Programming Concepts /Ideas | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 303 | Don't Be Horny | 93.5 RED FM | 93.5 RED FM |
| 2 | 305 | Special(26)Chabbis | 93.5 RED FM | 93.5 RED FM |
| 3 | 681 | Idea - India Sharing Season | Reliance Broadcast Network Limited. | Idea Cellular Ltd. |
| 4 | 306 | Cyber Kaand | 93.5 RED FM | 93.5 RED FM |
| 5 | 204 | Uber On Air | Club FM | Uber |
| Category | INNOVATION | |||
| 4.6 | Best First Time Innovation | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 711 | Char Gaane Chipak Ke | 93.5 RED FM | 93.5 RED FM |
| 2 | 710 | Azaadi Capsules | 93.5 RED FM | 93.5 RED FM |
| 3 | 317 | Music Ka Nasha | Radio Mantra 91.9 FM | United Nation’s Office on Drug and Crime (UNODC) |
| 4 | 372 | MIRCHI HAWALAAT | Radio Mirchi | Radio Mirchi |
| 5 | 400 | NESTLE EVERYDAY | Zenithoptimedia India | NESTLE INDIA LIMITED |
| Category | INNOVATION | |||
| 4.7 | Best Digital/Web Streaming by a Radio/ Network | |||
| S.NO. | ENTRY ID | Entry Name | Entrant | Client |
| 1 | 245 | Open Mic on Radio City Freedom | Music Broadcast Limited(Radiocity 91.1 FM) | PlanetRadiocity.com |
| 2 | 243 | Darr Dobara on Radio City Fun Ka Antenna | Music Broadcast Limited(Radiocity 91.1 FM) | PlanetRadiocity.com |
| 3 | 752 | Saridon Slappies | Madison Media Sigma | Piramal Enterprises |
| 4 | 249 | Halcyon on Radio City Dance | Music Broadcast Limited(Radiocity 91.1 FM) | PlanetRadiocity.com |
