Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
The campaign was officially inaugurated on August 13th by the Chief Minister of Chhattisgarh, Vishnu Deo Sai
The campaign spotlighted the unfulfilled promises and neglected projects across Kerala, drawing attention to the unfinished work left dormant due to administrative inaction
Prior to this, Rahman was with ANYA OTT as Chief Technology Officer
The campaign was initiated with the core idea by Maitri Advertising
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Apna Radio 90.0 FM was inaugurated at IIMC Aizawl
The venture is set to premiere on 19th July at 7:00 PM exclusively on Club FM Radio
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
Horror audio series Yakshini shines
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
The radio channel won 10 golds, 13 silver and 12 bronze metals across categories for their exemplary work
The radio channel won 9 golds, 14 silver and 6 bronze metals across categories
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
To build voice AI capability to empower writers
The six-part ad film series has been created by Studio Eeksaurus
Previously, he was with Bennett Coleman and Co as Associate General Manager
In this special episode, a narrator experienced a persistent cough - a common consequence of smoking
Nitin Paranjpe is Unilever's Chief People & Transformation Officer
ZEEL CEO and MD Punit Goenka said a ‘conducive pricing policy framework’ is expected to drive the company’s subscription revenue
As per the plan, Sapphire Media Limited will pay Rs. 261 crores to secured and operational creditors as against the total claims of Rs. 947.5 crore
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which can pick up pace post August
The FMCG giants posted a net profit of Rs 2561 crore in Q4, a decline of 1.54%
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts discuss the factors behind the trend
While Umesh Bude has been named SVP-Engineering, Rupesh Gopal joins as VP of Engineering
Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy
The funding is led by Lightspeed Ventures, with Stepstone Group also participating
The initiative has been carried out in association with Big FM
The status the trademark Lazza has attained is a confirmation that the vision of M C John of making ice cream
Season 5 of Marathi Film Festival: Celebrating Marathi Cinema with the theme 'Charcha Tar Honarçh'
Sudhanshu Vats, Managing Director Designate of Pidilite Industries, spent two decades at HUL before spearheading Viacom18's expansion into a media conglomerate
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich legacy he leaves behind
Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM
At the Radio Festival 2024, industry players discussed the changing representation of women in leadership roles in the radio industry
The study by Toluna mentions that 80% of respondents claim that they regularly listen to radio
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for the Quarter ending September 30, 2023
In five years, FMCG's digital AdEx share ballooned from 27% to 47%, according to dentsu-e4m Digital Advertising Report 2024
In terms of digital media spends, FMCG takes the biggest chunk at 36%, the report says
A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers said
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
The rebranding initiative is designed to position itself as a youth-centered content network, transcending its traditional radio identity, the company said
Some reports later said that the message put out by the company on social media was a marketing gimmick