“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM.
by
Published:
Jul 6, 2009 8:00 AM
1 min read
“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM. More
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News
