‘Radio has become more of a companion’
“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM.
“FM radio has become more interactive now… radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe,” says Neerja Dhillon, Station Director - Mumbai, Big FM. More
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