“Radio has unparalleled reach and its complete potential is still to be tapped”
Harrish M Bhatia, Business Head of Synergy Media Entertainment that owns My FM, says that till recently people never took radio as a medium of communication seriously. But the scenario is changing now with the radio industry on the rise. He says that 94.3 My FM is a brand with an emotional connect, and the brand line ‘Dil Se!’ is about the ‘josh’ and passion in life.
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Published: Oct 29, 2007 8:54 AM | 1 min read
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Harrish M Bhatia, Business Head of Synergy Media Entertainment that owns My FM, says that till recently people never took radio as a medium of communication seriously. But the scenario is changing now with the radio industry on the rise. He says that 94.3 My FM is a brand with an emotional connect, and the brand line ‘Dil Se!’ is about the ‘josh’ and passion in life.
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