"Radio is a recall medium and is used as a media multiplier"

Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham

by Deepa Balasubramanian

Published: Jan 14, 2014 8:26 AM
1 min read

"Radio is a recall medium and is used as a media multiplier"

Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands’ investment, says Brigade Group’s Mathew Abraham More

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Tags: e4m