‘Radio is today one of the few industries to project a double digit growth’
“I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product,” says S Keerthivasan, Business Head, HT Music & Entertainment Ltd.
“I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product,” says S Keerthivasan, Business Head, HT Music & Entertainment Ltd. More
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