“Radio should be looked at from the consumers’ point of view”
S Keerthivasan, Business Head, HT Music & Entertainment, who has been instrumental in the launch of Fever 104 FM, firmly believes that everybody seems to be talking from the advertisers’ point of view, whereas FM radio has to look at making people comfortable with a particular station. He argues that because of this reason big retailers are still not coming to advertise on radio.
S Keerthivasan, Business Head, HT Music & Entertainment, who has been instrumental in the launch of Fever 104 FM, firmly believes that everybody seems to be talking from the advertisers’ point of view, whereas FM radio has to look at making people comfortable with a particular station. He argues that because of this reason big retailers are still not coming to advertise on radio.
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