RAM Ratings Week 50’20-Week 1’21: Fever FM rules in Mumbai, Delhi
Big FM topped in Bangalore while Radio Mirchi dominated the chart in Kolkata
RAM Ratings for Week 50’20-Week 1’21 is out with Fever FM leading the charts in Mumbai and Delhi again in this period like in the last. Big FM garnered the most listenership in Bangalore and Radio Mirchi claimed the top spot in Kolkata. The four week time period for the survey is between 6th December 2020 and 2nd Jan 2021.
In Mumbai, in a universe of 12.2 million listeners above the age of 12, Fever FM had a 17.1% share. Radio City came second with a 13.9% share. Radio Mirchi maintained its third spot with 13.5% share. Listenership peaked between 11 am and 12 noon.
In Delhi, in a universe of 16.5 million listeners above the age of 12, Fever FM topped with 21.1% listenership share. Red FM stood second at 13.6% and Big FM was at third with an 11.7% share. Listenership peaked between 9 and 10 am.
In a universe of 5.3 million listeners, Big FM held the lead with a 23.8% share in Bangalore. Radio City came second with 23.6% and Fever FM stood at third position with 16.1%. Listenership peaked between 7 am and 8 am.
In Kolkata, Radio Mirchi led with a 27.1 % share in a universe of 9.1 million listeners. Big FM came second with 26.5%. Red FM came next with a 17.3% share. Listenership peaked between 11 am and 12 noon.
All markets saw more Reach tuning in for this week except Mumbai markets. Radio listening at out of home increased in all markets.
