Red FM brings ‘Red Mike’ to Kolkata

Following the success of the ‘Red Mike’ initiative in Mumbai, Red FM has introduced this platform for self-expression to the listeners of Kolkata. The has won the Indian Excellence in Radio Award for the Best Interactive Idea and the Best Radio Promo.

by exchange4media Kolkata Bureau
Published: Jun 21, 2008 8:31 AM | 1 min read

Red FM listeners in Kolkata will now have the RED Mike to voice their opinion on various issues and request for songs too. This is an extension of the Bajate Raho initiative. The Red Mike Express (tableau) will move across the city and will have live shows thrice a week. There will a lot of on ground activities along with exciting prizes.

Abraham Thomas, COO, Red FM, said, "The Red Mike empowers listeners to decide what they want to hear on the station. It is the first attempt by a radio station towards creating listener generated content, through true interactivity which actually goes beyond SMS and telephones, and results in the brand being embedded in the listeners’ minds.”

Added Jimmy Tangree, Station Head, Red FM Kolkata, “Bajaate Raho stands for superhit music and raising relevant issues that affect people on a daily basis. Staying true to the local flavor of the city, Red FM has emerged as the station for expression, constantly ‘bajaaoing’ issues that affect the common man. With the launch of Red Mike we extend the same attitude by placing the power to ‘bajaao’ in the listener's hands.”

Thomas further said, “The Red Mike campaign was hugely successful in Mumbai, and its success was reflected in the numerous accolades we won at recent radio awards. We want to extend the same experience to listeners in Kolkata.”

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Published On: Jun 21, 2008 8:31 AM

Tags e4m