Red FM fights crime with ‘Crime Chi GheunTak’
Through this initiative, Red FM will share the story of citizens who fought crime bravely and spread awareness among city dwellers
Red FM has launched ‘Crime Chi GheunTak’, an initiative to fight crime and create awareness among the city dwellers. The show will commence from September 27, wherein ordinary individuals who have fought against crime will share their experience with RJ Malishka on ‘Morning No. 1’ from Monday to Friday. Issues such as crimes against the elderly, eve-teasing and suicide will be discussed on-air.
Commenting on this campaign, Nisha Narayanan, Senior VP - Programming and Projects, Red FM, said, “Crime is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens.”
Red FM is giving the initiative a considerable push with promos that advocate that crime does not spread because of criminals, but because of individuals who tolerate it.
“This is Red FM’s second initiative to fight crime. In early August, we had launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful inning. We hope to take this to the next level in Mumbai,” added Narayanan.
