Swati Bhattacharya to be Global Head of GCPL's Lightbox Creative Lab
Swati Bhattacharya was previously the Creative Chairperson of FCB India
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Swati Kawatra elevated as Assistant Vice President - Advertising Sales at Paytm
Prior to this, Swati Kawatra was General Manager at the company
Adobe appoints Swati Rustagi as Vice President, Employee Experience India
Swati Rustagi joins Adobe from Paytm, where she served as Chief Human Resources Officer
'Infusing care in a campaign makes consumers open wallets and hearts'
At e4m Do Good Summit 2004, Swati Bhattacharya, former creative chair of FCB India expounded about
Celebs still remain relevant though the idea of celebrity has changed: Swati Iyer, Matrix
e4m caught up with Swati Iyer, the CEO of a celebrity management firm Matrix, to understand how is the brand endorsement market evolving in India amid the exponential rise in influencer marketing
If success is a juicy mango, why did I eat it so self-consciously?
Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success
‘Anything Shantanu Guha Ray did was extraordinary’
Swati Bhattacharya, Senior Marketing Communications Professional, shares her fond memories of knowing and working with author and veteran journalist Shantanu Guha Ray
30 women who have impacted Swati Bhattacharya’s life
Guest Column: As part of e4m’s ‘She is Strength’ series, Swati Bhattacharya, CCO at FCB India, shares how these women have helped her become a better person and a better professional
Mahindra & Mahindra hires Swati Khandelwal as SVP and Head - Group Corp Comm
Before this role, Khandelwal has worked with Zee Business as Executive Editor
Swati Bhattacharya steps down as FCB India CCO
Swati Bhattacharya has over 25 years of experience in advertising
Abhishek Patil and Swati Mohan unveil 'CRAFT of Brand Led Growth'
The specialised learning sprint has been designed for startup founders and early team members to build a competitive advantage in a crowded market
Swati Darekar named Head of Programming- Hindi GEC at Shemaroo
Swati Darekar played pivotal role as Fiction Head (Vice President HME Content) at Colors (Viacom18) prior to her appointment at Shemaroo
Storytelling in the era of AI & automation presents new possibilities: Shailja Saraswati
Saraswati, Chief Content Officer at Omnicom Media Group, talks about the intricate balance between human creativity and artificial intelligence
BBH India appoints Swati Balani as Executive Creative Director, Mumbai
Balani has over 14 years of experience in the industry with knowledge of both traditional and digital platforms
Swati Bhattacharya joins as Group VP, Marketing Communications at Raintree Foundation
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
Commerce Media: Turning retailers into media owners
This is the first of two articles to serve as a primer on Commerce Media itself; the upcoming one will examine the distinct advantages it offers to advertisers and publishers
e4m Chill Out: Why are the hills calling Shailja Saraswati Varghese?
As part of this weekly series, Omnicom Media Group’s Chief Content Officer Shailja Saraswati Varghese spoke to us about being a fitness enthusiast, how she spends her weekends and her vacation plans
Saswati Panigrahi elevated as Global External Communications Lead at Castrol
Panigrahi had joined the company as head of communications
Swati Bhattacharya & Rohit Chawla create ‘The Politics of Hair’
The film and installations displayed at India Art Fair, Delhi, show the cutting of hair as an act of rebellion
Shagun Seda moves on from Netflix
Seda was the Director of Marketing at Netflix India
PR trains you not only for work but for life: Swati Guwalani
Guwalani, senior director, Genesis BCW, was presented with the ‘Emerging Leader in PR’ award at the 3rd e4m PR & Corp Comm Women Achievers Awards 2022
Dabur Amla brings in Swati Sachdev for a new campaign #ChampiOn
Created and conceptualised by Schbang, the campaign celebrates Raksha Bandhan in a fun-filled manner
Godrej Appliances unveils TVC with Ayushmann Khurrana
The TVC campaign has been conceptualised and created jointly with Creativeland Asia
Cannes Lions announces 2022 ‘See It Be It’ finalists
The six female finalists join the 2020/21 cohort to take part in an accelerator programme during the event
This Women’s Day, #FindYourFreshWay says FreshToHome
The campaign attempts to break age-old stereotypes
Godrej Appliances reinforces commitment to keep India healthy
The new TVC comments on how Godrej has been at the forefront of not only providing refrigeration solutions for homes but also supporting India's Covid vaccine cold chain
Castrol India ropes in Saswati Panigrahi as Head of Communications
Panigrahi will be reporting to Mitali Sarkar, Head of Communications, bp India
Siddhant Chaturvedi roped in for iQOO 7 Monster Orange launch
The content arm of Omnicom Media Group will oversee the strategy and execution of the brand's influencer marketing campaign
FCB Group India announces key elevations, restructuring
Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath will take on more prominent roles
Shailja Saraswati Varghese joins Omnicom Media Group as Head of Content
Prior to this, Varghese had a one-year stint at ZEE5 as the Head Content of its short-video platform HiPi
Persisting in the pandemic: A leaf from our women leaders’ book
Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger
Nuances of digital storytelling in the new decade
Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation
‘Supportive women got me through many crises in both professional & personal life’
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman leader in the world of communications
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
How can brands leverage IPL without direct association?
Guest Column: Swati Nathani, Co-founder, Team Pumpkin, shares a few tips on how to leverage IPL or any sporting league’s popularity even when you’re not associated with it in official capacity
Convosight e4m webinar: ‘Focus has shifted from hand hygiene to surface sanitisation'
The panellists at the Convosight e4m webinar shared insights on post-COVID consumer behaviour in the personal care category
Convosight e4m webinar: Panel to discuss post-COVID consumer behaviour in personal care
Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem
PR & Corp Comm industry will become fully digitized in coming years: Swati Nathani
Swati Nathani, Co-Founder of Team Pumpkin, was conferred the title of 'CEO of the Year' at the recently held e4m PR & Corp Comm Women Achievers Awards 2020
In new TVC, Horlicks celebrates confidence that empowers kids
The campaign film has been curated by FCB India
#IMPACT50Women: Leadership is about being present and showing up, say women leaders
In a panel discussion, achievers on the list like Anupriya Acharya, Priya Nair, Shereen Bhan and Swati Bhattacharya discussed the need to lead by example, particularly in today’s challenging times
Kalli Purie tops IMPACT's 50 Most Influential Women List, 2020
Anupriya Acharya, Faye D’Souza, Shereen Bhan, Swati Bhattacharya among other toppers this year in the list of outstanding women achievers in Media, Marketing & Advertising
‘What was once expected to be just a phase or a chapter has now become a book’
Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology
Horlicks TVC talks of the need to boost immunity in fight against COVID-19
The entire TVC was made indoors by a production team of two and with remote technical support
Team Pumpkin wins multi-brand digital mandate for Tata Steel
Team Pumpkin will help Tata Steel with strategy and execution to strengthen brand recall and build a strong community of digital followers
Advertising leaders to watch out for this year
Here are some names of those who are expected to lead major developments in 2020