"You can expect consolidation in the Chennai FM market"

Chennai is the most mature market as far as listeners are concerned, says PB Ramaswamy, Cluster Director, BIG FM Chennai. A music strategy or programme content without having felt the pulse of the city just doesn't work in the Chennai market.

e4m by exchange4media Staff
Published: Sep 5, 2008 8:36 AM  | 1 min read
"You can expect consolidation in the Chennai FM market"
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Chennai is the most mature market as far as listeners are concerned, says PB Ramaswamy, Cluster Director, BIG FM Chennai. A music strategy or programme content without having felt the pulse of the city just doesn't work in the Chennai market.

Published On: Sep 5, 2008 8:36 AM 
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