A+E Networks | TV18 elevates Sangeetha Aiyer
Aiyer has been made VP and Marketing Head. She will oversee all mktg verticals of the JV – both consumer & trade
A+E Networks|TV18 has promoted Sangeetha Aiyer as Vice President and Head Marketing. In her new role, Aiyer will oversee and supervise all marketing verticals of the joint venture – both consumer and trade, in addition to providing strategic and marketing solutions for History TV18 channel.
Commenting on this development, Ajay Chacko, President, A+E Networks|TV18 said, “Sangeetha has consistently played the role of a key growth driver for History TV18. Her strong brand marketing acumen has ensured that History TV18 got the required traction and also contributes positively towards the factual entertainment genre growth. Her expertise is core for further strengthening and expansion of the A+E Networks|TV18 portfolio.”
Ritu Kapur, Programming Head, A+E Networks | TV18 added here, “Sangeetha’s out-of-the-box marketing strategies have helped position History TV18 distinctly in the factual genre. From the power packed launch to the innovations on social media and the online buzz with ‘The Greatest Indian’ and the inventive campaign for ‘Pawn Stars’ and ‘Bollywood @100’, Sangeetha has ensured that History TV18 is always on a dynamic high.”
Aiyer has over 14 years of experience in brand management, content planning and activations. Prior to joining Network18 Group, she was associated with brands such as Times Television Network, Arvind Mills, Star India and Reliance Media Network.
