Ad roadblock for ITC brands on Star Network

ITC’s personal care brands Fiama Di Wills are Vivel are the only ads on Star Network channels from 8 pm on December 15 to 8 pm on December 16.

by exchange4media Staff
Published: Dec 16, 2011 7:42 AM | 1 min read

Ad roadblock for ITC brands on Star Network

Star Network has undertaken ITC’s first ever roadblock exercise. In a 24-hour advertising deal, India’s largest network of channels will air advertisements only for ITC’s leading personal care brands Fiama Di Wills and Vivel.

Beginning 8 pm on December 15, 2011 till 8 pm on December 16, 2011, Star Network channels – Star Plus, Star Gold, Star One, Star Utsav, Channel [v], Star Movies, Star World, Fox Traveler, Star Jalsha and Star Pravah – are airing advertisements of Fiama Di Wills and Vivel for a 24-hour period.

Vivel Active Fair, ITC’s first fairness cream, leads the product line-up, followed by Vivel Luxury crème, the premium range of soaps from the Vivel bath care portfolio; Fiama Di Wills Men, the range of shower gel and bathing bar; Fiama Di Wills Gel Bar; Fiama Di Wills Shower Gels; Vivel Milk Cream & Glycerine; and Vivel Ultra Pro, the anti-dandruff shampoo.