Uniqlo India puts media account up for pitch
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
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Publicis, Initiative Dominate: What 2025’s global media pitch battles signal for 2026
Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report
ITC Limited's Anuj Bansal appointed Chief Business Officer for Yoga Bar
Bansal was earlier Executive Committee Member at ITC Foods
Not Just An Airport
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
Game Over for Rs 10k Cr AdEx? Testing RSS
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Marketing Funnel vs Impulse Shopping: Is the purchase journey still relevant?
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
JioStar’s Rs 4,500 Crore IPL Chase: Premium pricing, big brand deals
JioStar’s Rs 4,500 Crore IPL Chase: Premium pricing, big brand deals
You will see MOFSL being more visible next year: Sandeep Walunj, Group CMO
You will see MOFSL being more visible next year: Sandeep Walunj, Group CMO
Snapdragon Is Delivering Experiences Designed To Stand Out For Years To Come: Sumit Sonal
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
‘We Plan To Achieve 30-40% Growth This Fiscal, 200+ Stores in 2 Years’: Sidhant Keshwani
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
Are marketers on track with the news ecosystem?
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers
Are marketers on track with the news ecosystem?
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Debolin Sen launches Chorus Collective
The platform aims to simplify search for services in design, tech, and production, and has partnered with over 200 brands like Jawa Yezdi, Unilever and Google
We are a national local wedding brand: Pelki Tshering, Tanishq
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
The future of marketing lies in hyper-personalisation and real-time data
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
‘Personalisation gives a feeling that a brand truly knows the customer’
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Evolving brands being true to their roots will stay relevant: Vishal Subharwal, HDFC Life
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
GenZ values ‘vibes’ and ‘feels,’ so brands should exude warmth: Anoop Manohar, Axis Bank
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Is the BFSI sector breathing Bharat?
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Tech has democratised the investment ecosystem in India: Dhiraj Relli, HDFC Securities
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Pitch BFSI Marketing Awards 2024: Acko Insurance wins ‘Brand of the Year’ title
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
Pitch BFSI Marketing Awards 2024: PHD Media takes home ‘Agency of the Year’ award
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
NPCI wins 4 metals at Pitch BFSI Marketing Awards 2024
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
Performics shines at Pitch BFSI Marketing Awards 2024 with 5 metals
The agency won 3 golds and 2 silver metals for its impressive work
Pitch BFSI Marketing Awards 2024: Acko Insurance & PHD Media sweep top honours
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
Harnessing digital for rapid brand growth: Expert talk at marketing summit
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
Walkaroo’s roadmap for 15%-plus growth in the top line
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Pitch BFSI Marketing Summit & Awards 2024 to be held tomorrow in Mumbai
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
Pitch BFSI Marketing Summit & Awards 2024: Second edition on September 4
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan Achpal, SMOOR
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
ITC launches nutritional product line ‘Right Shift’ for mature adults
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
‘Most creative agencies are not incentivized on how to cut time spent on a project’
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
'Intent drives the purchase, but inspiration creates loyal customers'
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success
Pitch CMO Summit - Bengaluru 2024: Marketing world’s landmark event is here
The summit will be held in Bengaluru tomorrow
Pitch CMO Summit 2024 to host sessions to challenge conventional marketing wisdom
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
e4m IDMA 2024: ITC Limited takes home gold metal for its Aashirvaad Atta campaign
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
Pitch CMO Summit 2024 to see in-depth panel discussions on shaping future of marketing
The event will be held on Friday, August 23, 2024, in Bengaluru
Pitch CMO Summit - Bengaluru 2024: Engaging sessions to drive marketing excellence
The summit will be held on Friday, August 23, 2024, in Bengaluru
ITC's Sanjay Singhal joins Wagh Bakri Tea as CEO
Sanjay Singhal was ITC Limited's Chief Operating Officer for eight years
‘Our core proposition is flexibility in lending & customer repayment’
In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the legacy of the Godrej Industries Group, the brand's latest campaign & more
ITC pays tribute to the nation with ‘Desh Ek Raag’
The composition, created on the occasion of India’s 78th Independence Day, has been performed by the gurus and Scholars of ITC SRA
Pitch CMO Summit - Bengaluru 2024: Upcoming edition to bring brand leaders together
Pitch CMO Summit - Bengaluru 2024 to be held on Friday, August 23, 2024 in Bengaluru
ITC Maratha appoints Saumya Upadhyaya as Head of Marketing & PR
Saumya Upadhyaya was earlier with Taj Hotels as Director of Public Relations
Mascots add a dollop of fun to ITC Sunfeast's ad for Super Egg & Milk Biscuit
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
Havas Media Network hires Mitchell Long as Chief Strategy Officer
Mitchell Long joins from PHD where he was most recently National Head of Strategy
Best ads of the week: Durex opens 'rainbow' doors, Shaadi.com scoffs at dating apps
Here ares some spots we loved in Week 2 of July
ThinkLaw names Pitchfork Partners as its Strategic Communication Counsel
The collaboration with will focus on executing a comprehensive communication strategy for ThinkLaw