A+E Networks|TV18 elevates Devika Dayal to Revenue Head
This move is part of the leadership re-alignment now underway at Network18 News Media. Prior to this, Dayal was Senior Vice-President
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect. This move is part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group.
As is known, A+E Networks|TV18, a joint venture between TV18 Broadcast and A+E Networks LLC, forayed into the factual entertainment space in India with the launch of HistoryTV18 last year.
Speaking on this development, Ajay Chacko, President, A+E Networks|TV18, said, “Devika has been instrumental in ensuring advertising traction for HistoryTV18 commensurate with its strong brand and viewership performance since launch. As we build HistoryTV18 further and plan other forays at A+E Networks|TV18, her perspective will be essential to our success in monetising our brands.”
Devika Dayal added here, “We’ve made significant efforts in establishing the brand in the market and now the task is to further capitalise on this growth momentum.”
Elaborating on the larger re-alignment at Network18 News Media, Sanjay Dua, CEO, Network18 News Media, said, “We believe that our brands are well-placed to build further on their leadership, both in terms of innovative client solutions as well as a strong network proposition. Each of our leaders comes with a proven track record and we believe that Devika’s expertise will be crucial as we move forward on our growth plans.”
Dayal has over a decade’s experience in ad sales with stints at Zee and Discovery Communications prior to joining Network18 Group in 2005.
