Banijay Asia licenses format rights from Sony Pictures Television for int’l series

Banijay Asia has inked a deal with Sony Pictures Television, acquiring format rights to produce Indian remakes of five of its international scripted series. The international favourites by Sony Pictures Television which Banijay Asia will recreate for Indian viewers include - Drop Dead Diva, La Prepago, Men At Work, Mob Doctor and Rosario Tijeras.

Expressing her enthusiasm about the partnership, Mrinalini Jain, Group Chief Development Officer, Banijay Asia & Endemol Shine India, said: “This collaboration allows us to bring some of the world's most iconic and celebrated series to India by reimagining them through an Indian lens and adding a cultural twist. Each of these shows has a rich history and a massive following, and we are committed to maintaining their essence while making them relatable to our Indian viewers. Our journey with Sony Pictures Television is driven by a shared passion for storytelling, and commitment to deliver captivating content, and we look forward to bringing the best of global entertainment to the Indian market while ensuring each adaptation creates an unforgettable experience for our audiences.”

Sonika Bhasin, VP, Distribution, India, Sony Pictures Television said: “We are pleased to collaborate with Banijay Asia to bring international favourites to Indian audiences in new and exciting ways. These shows have garnered immense popularity worldwide, and we are excited to see them adapted for Indian audiences. We believe Banijay Asia has the expertise to deliver high-quality adaptations that capture the essence of the original series while offering a fresh perspective that appeals to the local audience. This is an exciting opportunity to showcase the universal appeal of Sony’s rich content library while embracing the vibrant culture and storytelling techniques of India, which has emerged as a key market for the global entertainment sector. With our combined expertise and creative vision, these adaptations will achieve the same level of success and appreciation across South Asia.”