BARC is considering to expand panel homes with the help of set top boxes that are enabled with return path data, media reports say.
As per reports, BARC CEO Nakul Chopra recently held a meeting with members from the All Indian Digital Cable Federation who have agreed to be part of the project.
Quoting sources, a news report said that BARC will need to complete a listing study for identifying sample homes where the STB will be installed.