BARC Week 1, 2018: Sony Ten 1 ousts Star Sports 1 Hindi to lead sports genre

Sony Ten 1 led top 5 channels in 2018 in sports genre led by three properties including test match between South Africa and India

e4m by exchange4media Staff
Published: Jan 15, 2018 8:57 AM  | 1 min read
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Backed by three properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 dethroned Star Sports 1 Hindi to dominate top 5 channels in 2018’s first week (December 30-January 5) week 1, as per the Broadcast Audience Research Council (BARC) all India data. The channel grabbed the first spot with 1,08,891 impressions (000s).

The other two properties are WWE RAW 18 and WWE RAW took the fourth and fifth spot with 1113 (000s) and 1073(000s) impressions respectively.

The match on Sony Ten 1 and Sony Ten 3 that took the top two spot topped the top 5 programs with 2,469 (000s) and 1,946(000s) impressions respectively. Sony Ten 3 took the third spot with 41,442 (000s) impressions.

Star Sports First was the other channel which climbed to the second spot from last week’s fifth spot with 75,890 impressions (000s), led by National Kabaddi match which took the third spot in the Top 5 Programs with 1,374 (000s) impressions.

Previous week’s leader Star Sports 1 Hindi slipped to the fourth spot with 38,619 (000s) impressions followed by Sony SIX in the fifth spot with 33,250 (000s) impressions.
Published On: Jan 15, 2018 8:57 AM