Colors Rishtey bags slot on DD FreeDish for Rs 19 crore
According to sources, two news channels also bid for the spot at Rs 15 crore
Colors Rishtey, the Viacom18-owned Hindi GEC, has bagged a slot on the DD FreeDish for Rs 19.26 crore. Prasar Bharati invited applications for allotment of vacant MPRG-2 slots of DD Free Dish for the period July 11, 2023, to March 31, 2024, through the 70th e-auction.
The reserve price for the bucket A+ which comprises GEC (Hindi) channels is priced at Rs 17.41 crore.
According to sources, two news channels also bid for the spot at Rs 15 crore. It's worth noting that only one slot was available. It turned vacant after one of the platform's movie channels shut down.
The reserve price for Bucket C, which includes news and current affairs (Hindi) channels, was Rs 14.37 crore.
As previously reported by exchange4media, Colors Rishtey had won the spot on DD Free Dish last December on a pro-rata basis for the period 01.12.2022 to 31.03.2023 in the 63rd online e-auction. However, the channel later opted to exit the platform.
The public broadcaster had earlier mopped up Rs 1073 crore from the e-auction of 65 MPEG-2 slots on DD Free Dish.
