The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023
In the Bill, government has proposed that every cable and satellite broadcasting network operator shall transmit or re-transmit programmes in an encrypted form through a digital addressable system
In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber data numbers on the FreeDish
As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
The company intends to use the proceeds of the initial $2 million investment by BCI to build out its Indian operations including distribution contracts, ad sales, content licensing & branding efforts
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
Coming back on FTA makes sense for broadcasters who are looking at getting the advertisers back. FTA is an attractive platform for the advertiser because of its affordable rates
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees