The TV news industry and marketers have been deliberating for some time now the need to introduce multiple TV rating systems to drive competition and achieve excellence.
e4m is hosting a debate on Wednesday at India International Centre, New Delhi, to delve deeper into this topic, in the background of the country’s diverse cultures, languages and preferences. The discussion will be attended by industry experts from the TV news industry along with advertisers.
The debate will be chaired by Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld Media Group and Founder, e4m Group.
Among those who stand for the motion will be - Rabindra Narayan, MD and President, PTC Network, Mona Jain, Chief Revenue Officer, Zee Media, and Karthik Sharma, Group CEO, Omnicom Media Group.
To present a viewpoint against the motion will be Chintamani Rao, Strategic Marketing and Media Consultant, Rajiv Dubey, Head of Media, Dabur India, and Varun Kohli, Director and CEO, Bharat Express News Network.
To know more about the e4m Media Debate and register, click here.