Experts debating whether 'India needs multiple TV ratings providers' differed on many points, but largely agreed on the fact that issues in the current system should be fixed
The debate will take place at The Imperial Hall, Taj Santacruz, Mumbai on the topic 'India needs multiple TV ratings providers, because competition drives excellence'
At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of Media for Dabur, spoke against the motion
Mona Jain, Chief Revenue Officer, Zee Media Corporation, spoke in favour of the motion of introducing multiple rating systems in the country
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
The debate to be held at India International Centre, New Delhi, will see industry leaders debate on whether India needs multiple TV ratings providers